Website Redesign

Where you are starting from

Wix or Squarespace. These are decent tools and there is no snobbery here. They are also where a lot of businesses find a ceiling, whether that is page speed, a template that fights you, or something you now need to do that the platform simply does not do. Moving off is a normal step rather than an admission that you got it wrong.

An older WordPress site. The most common case by some distance. A theme bought years ago, a dozen plugins, three of which are doing something nobody remembers. Often the content is fine and the machinery underneath is the problem.

Something somebody else built. A developer who moved on, or an agency that stopped replying. We will tell you honestly whether it is worth saving, because sometimes it is.

What happens to your search rankings

This is the question worth asking and the one most people only think of afterwards. A redesign done carelessly loses traffic, sometimes a lot of it, because the addresses of your pages change and nothing tells Google where they went.

We map every existing page to its new home before launch and put permanent redirects in place. Anything genuinely being retired points at the most relevant surviving page rather than at the homepage, because an irrelevant redirect is read as a dead end and wastes whatever that page had earned.

Expect a small dip for a few weeks while it settles. That is normal and it recovers. A large permanent drop is not normal, and it is avoidable.

When a redesign is the wrong answer

Sometimes the site is fine and the problem is somewhere else. If the design is decent but nobody is finding you, that is a search and content problem, and rebuilding the thing will not fix it.

If the complaint is that it is slow, the cause is often enormous images that were never resized and a stack of tracking scripts nobody audits. That is a day of work, not a project.

We will say so when that is the case. It is a smaller invoice and an honest answer, which is worth more than talking you into a rebuild you did not need.